Process
Every engagement follows the same evidence-minded sequence — scope before build, verification before you show clients or stakeholders.
- Public check — Review your live URL (or brief) for one concrete issue or goal. No login required for initial fit; no credentials on this form.
- Fixed scope — Written document: pages, fixes, exclusions, price, timeline, ownership. You approve before work starts.
- 50% deposit — Invoice or agreed payment link. Balance on acceptance unless otherwise written.
- Private preview — Staging URL or preview branch. Not indexed until you approve launch.
- QA — Forms, links, mobile checks, analytics test event, performance/accessibility snapshot as scoped.
- Launch — DNS/deploy cutover with rollback plan documented.
- Optional care — Hosting & Care or Search Foundation on separate monthly scope.
Evidence handed over
| Rescue | Before/after notes, tested URL list, fix summary |
|---|---|
| Lead site | Form test proof, analytics map, SEO checklist, source access |
| Search | Monthly report: coverage, errors, actions taken (no ranking promises) |
| Paid search | Account structure doc, conversion events verified, change log |
What we do not do in the sales phase
- Present a concept demo as your commissioned design without written agreement
- Request platform passwords on the public request form
- Start substantive work before signed/written scope and deposit (where applicable)